Keep it simple
The shortest but often most difficult way to success is to create a product that customers actually want to buy.
We know, from experience, the way from A to Z and the concrete meaning and real impact behind the fancy and often fluffy business jargon.
Rest assured that we have no fear of concrete initiatives and of taking action and ownership.
Apart from doing own projects, Inventive Planet occasionally, by leveraging its competencies and experiences within business development, also assist other product developers and project owners in achieving and validating a product-market fit.
If you see a potential fit between our tool box and your requirements, please feel free to contact us.
Our competencies
Based in Portugal, Inventive Planet offers a competitively priced Swiss army knife (without all the ‘Swissness’ ) of sharp and battle-proven competencies tested on most demographics within the European continent (and some in the USA and China).
Some of our key competencies are:
Common sense
We have an idea of what is possible, plausible, and desirable – and the potential dire consequences of not knowing the difference.
We know the grey zone (as in: we have been there) between ‘vision‘ and ‘hallucination‘.
Market analysis
Understanding market needs and trends.
Identifying lead users and personas.
Analyzing customer´s willingness to pay (and for what).
User testing
Design relevant test protocols to support overall business objectives and specific test objectives.
User testing (in most verticals, except medical devices and pharmaceutical products).
Recruitment and management of international cohorts of test users.
Interpretation of user feedback for product design teams.
Sales
Key account management.
E-commerce (B2B, B2C) – from Amazon to Woo-commerce.
Multi-channel sales management.
Game based communication
Great games are great communication tools. Whereas many serious games are, regrettably, really boring, we have good experiences using games based on real-life problems and mechanisms.
Nudging
Integration of behavioral economics mindsets.
No academic approach. We base this activity on honest, transparent, and proven methodologies, not the hot air from conference hoppers and academic papers based on fake data.
Strategy & Tactics
Go-to-market plans.
Real business plans (hockey stick not included).
Concrete short term action plans to make any (or many) business great again.
Product Development
We know how to design, create, and manufacture products.
Creating a product is easy. Creating a sellable product is more complicated, and creating a profitable product is hard – but not impossible.
Creating a product is easy. Creating a sellable product is more complicated, and creating a profitable product is hard – but not impossible.
Creating a product is easy. Creating a sellable product is more complicated, and creating a profitable product is hard – but not impossible.
Green transition
Sustainable actions by real process improvements (e.g., reduced use of fossil fuels and more efficient use and reuse of raw materials as such).
Transformation of waste streams to revenue streams.
Procurement
We have manufactured products on four continents and know the opportunities and pitfalls related to local, regional and global supply chains.
IPR
We create IPR (intellectual property rights).
We are straight shooters and straight talkers. We know what the IPR professionals don´t dare to tell you, and will tell you. Regrettably, the European intellectual property right system, is not designed with the need of innovators and SMEs in mind.
We know how to use the present system to the benefits of project owners.